Influencer marketing is one of the best ways of social media marketing. As in this form of marketing, umpteen number of audience can be reached that too depending on which type of influencer you choose. You may know what influencer marketing with do your thng.As there are several types of influencers you might have known the essence of it. But you have not known they all have their own ways of marketing. So In this article, we will discuss, who nano influencers, how they run their campaign and their benefits.
Who are nano influencers?
These are influencers who have a follower not more than 10000 followers on their social media platform. These influencers target a small number of audience and they are the primary level of influencers who run a marketing campaign.
How nano influencers run their campaign?
Nano influencer runs their campaign as other influencers but what makes them different is they target a small number of audience from a pool of their 10000 followers. They reinforce information about the different niche that marketer provides them. These influencers target audiences share a common niche which makes their audience highly engage with them and their posts or small videos.
Benefits of using nano influencer campaign
If you are new to influencer marketing then these four major benefits of this campaign are really beneficial for them. They are as follows: –
- High Engagement: – Nano influencers have the highest engagement rate compared to the other influencers and they can get this high engagement rates regularly. According to some reports it had been stated that nano influencers have five times more rate of engagement compared to other influencers. This is all because they have their personal touch with their audience and have common traits with them.
- Genuineness: -Nano influencers have the knowledge of most of their followers that is one of the effective tools which they can use to persuade their audience towards their niche and if the audience has the personal touch they don’t hesitate to ping the influencer for any confusion. That makes them genuine which is very difficult with other influencers.
- Economical: – Nano influencers are way more economical compared to other influencers. This is one of the benefits which the marketers use for hiring many nano influencers. Many nano influencers use their unique way to influence their audience which makes the promotion more vibrant.
- Extra service: – Nano influencers campaign tend to give extra service to their clients. Clint pays less money but they get more for what they have paid. This would be very much rare to get from other influencers.
From the aforesaid benefits, we can say that hiring more nano influencers compared to one mega influencer would be a way better option. These many nano influencers use their own unique way to influence would be better compared to one unique way of the influence of mega influencer.
Conclusion
From the above article, it can be concluded that campaigns of nano influencers are way more beneficial and effective for the marketer for their promotions as it has such benefits which all marketer wants.
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